FAQs
Frequently Asked Questions Answered:
Do you work with very early-stage or pre-revenue startups?
Yes, provided there is clarity on the problem you’re solving and the target market. We’ll tailor scope and priorities based on your stage and runway.
Can you work with our existing marketing team or agency?
Absolutely. We often collaborate with internal teams and external vendors, providing strategic direction, content leadership, and cohesion.
Do you take on pure content-only projects?
Yes, especially for thought leadership, reports, and key content assets. However, we prefer engagements where content is tied to a clear strategic outcome.
What is the minimum engagement period?
For retainers, we typically recommend a minimum of 3 months to allow for meaningful progress. Project-based work is scoped individually. Advisory intensives can be as short as 2–4 weeks.
How do you measure success?
Success metrics depend on your goals but typically include: improved messaging clarity, content output and quality, pipeline contribution, sales-marketing alignment, and overall marketing effectiveness. We establish clear KPIs at the start of every engagement.
Do you provide marketing execution or just strategy?
Both. We can provide strategic advisory only, or combine strategy with hands-on execution depending on your needs and preferences.