How We Can Help

Different companies come to Ikigai Consultancy Services at different stages. Here's how we typically plug into your growth story.

Scenario 1: Early-Stage SaaS Startup (No Marketing Team Yet)

You have a product, early customers, and maybe some investor backing. Marketing is mostly founder-driven, and content or campaigns are sporadic.

Your Challenges:

  • No clear positioning or ICP.
  • Inconsistent content and messaging across channels.
  • No structured demand generation or nurture flows.

  • Limited time to think about marketing strategically.

How We Can Help:

  • Set up your core positioning, ICP, and messaging framework.
  • Develop an initial 90-day plan focused on the highest-impact channels.
  • Build essential assets: website copy, core decks, key content pieces.
  • Provide fractional leadership and execution so you can stay focussed on product and customers.

Scenario 2: Growing Startup With Patchy Marketing

You have some marketing in place, maybe a person or agency, but results are inconsistent and the narrative feels disjointed.

Your Challenges:

  • Campaigns feel tactical, not strategic.
  • There’s content, but it doesn’t clearly move the pipeline.
  • Sales and marketing are not fully aligned.
  • You’re not sure what to double down on.

How We CanHelp:

  • Audit your current marketing and funnel.
  • Identify gaps in strategy, messaging, and execution.
  • Build or refine a cohesive plan tied to your revenue goals.
  • Improve collaboration between marketing, sales, and leadership.
  • Introduce reporting and feedback loops so you can make decisions based on data.

Scenario 3: Established Business Going Digital or Scaling

You’re a travel, services, or tech-enabled business looking to professionalise your marketing.

Your Challenges:

  • Legacy messaging that hasn’t kept up with your evolution.
  • Under-leveraged content and weak online presence.
  • No clear narrative for new markets or segments.

How We Can Help:

  • Refresh your brand story and positioning.
  • Design content and campaigns that reflect your current strengths and ambitions.
  • Help your leadership articulate their point of view through thought leadership and category narratives.
  • Set up or refine your digital and content-led demand engines.

Engagement Models

We work in flexible formats so you can choose what fits your stage, budget, and priorities.

  • Fractional Retainer – Ongoing leadership + execution support (a set number of days/hours per month).
  • Project-Based – Specific projects like a website revamp, a report, or a launch campaign.
  • Advisory & Intensives – Short, high-impact strategic engagements.