Who We Are

Our Story

Ikigai Consultancy Services was born from a simple belief: marketing works best when it is intentional, consistent, and aligned with the business’ reason for being. “Ikigai” represents the intersection of what you love, what you’re good at, what the world needs, and what you can be paid for. We apply the same philosophy to your marketing—focussed, meaningful, and built to last.

We partner with founders and leadership teams who want more than random acts of marketing. We help them build marketing foundations, content engines, and demand programs that are strategic, measurable, and tied to business goals.

Meet the Founder

I am a marketing professional with 12+ years of experience across B2B SaaS, travel, and services. For over 6.5 years, I’ve led end-to-end content and marketing initiatives for SaaS companies, owning everything from positioning and messaging to content strategy, campaign execution, and sales enablement.

I have:

  • Written thought leadership for CEOs and senior leaders in top-tier publications such as Forbes, com, and HR.com.
  • Created research-backed industry reports and white papers that support category leadership and lead generation.
  • Developed over a hundred long-form blogs, landing pages, email sequences, and campaign assets that drive awareness, traffic, and pipeline.
  • Worked closely with sales, product, and leadership teams across the US, Europe, and the Middle East.

With Ikigai Consultancy Services, we bring this experience to early-stage and scaling companies that need high-calibre marketing thinking and execution—without the overhead of building a full in-house team.

Our Philosophy

  • Strategy + Execution: Great plans without execution don’t move the needle. We design practical strategies and stay with you through implementation.
  • Quality over Noise: We focus on content and campaigns that educate, persuade, and convert—not just fill a calendar.
  • Partnership, Not Vendor: We work as an extension of your leadership and revenue teams, not as a transactional agency.
  • Global Mindset, Local Nuance: With exposure to multiple regions, we understand different buyer expectations and communication styles.

Is Ikigai the Right Fit for You?

Ikigai Consultancy Services is a good fit if:

  • You are a founder or leader at a SaaS, travel, or services business.
  • You value strategy but need help executing consistently.
  • You want a partner who will challenge your thinking and own outcomes with you.